Bill McCormick joins Kim on the podcast to talk about All Selling Is Social and how he is looking forward to starting his book.

He also shares about the social aspect of selling and it is not what you think it is.

Some of the highlights from the show include:

·       How echo chambers are harmful for your business

·       How to develop a relationship on LinkedIn with potential clients

·       How to transition a lead into a sales call without being salesy

·       His thoughts and feelings about starting to write his book

If you would like to access more of Bill’s teaching then connect with him on LinkedIn and make sure to mention that you heard him on the Author To Authority podcast. https://www.linkedin.com/in/billmccormicksfth/