Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. On this episode of Top Of Mind, Roger and Stewart discuss: • The (very important) difference between an influencer and a creator • How brands can use creators for content and distribution • The business models of the most successful content creators • And so much more Roger Figueiredo is the VP of Marketing at #Paid. Twitter: https://twitter.com/rogerfigs LinkedIn: https://www.linkedin.com/in/rogerfigueiredo/ #Paid: https://hashtagpaid.com/