Welcome to episode 52. Today we're taking a deep dive into the power of words with linguist Eloise Leeson. Eloise works as a freelance communications consultant and copywriter for both agencies and brands and I think you'll find this interesting whether you're thinking about copy in the context of your client's business or your agency's business. She shares with me: 1. How to recognise inherent bias in the copy you read 2. Some common mistakes businesses make with their copy and some practical tips to help you avoid them 3. What holds us back from asking our clients for honest feedback about our business proposition and messaging 4. Insights about what it's like to work as a freelancer And loads more nuggets of copywriting usefulness. I really enjoyed this chat, I learned a lot and felt I needed to completely overhaul my website copy afterwards! Please do get in touch with her if you think she could help you in your agency or for your brand communications. https://www.linkedin.com/in/eloiseleeson/ If you don't want to miss an episode of this podcast and want to receive tips for improving your agency account management skills, then please go over to my website and sign up for my newsletter at https://www.account managementskills.com. And make sure to connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant/ Drop me a line and let me know who you'd like me to interview on this podcast. And finally if you're an agency account manager or director responsible for growing your existing client accounts and firming up the forecast but you haven't got a clue where to start, my Account Accelerator training programme might be for you. It's a repeatable client-centric approach to adding more value, being more consultative and ultimately increasing revenue and improving forecast certainty for your agency. It starts on January 27th 2022 and if you'd like more information you can book a call with me to see if it's a good fit for you by going to my website https://www.accountmanagementskills.com.