Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the second aspect of the Value Pyramid - Stability. When you are building your business, regardless of whether you want to sell it very soon, or in the distant future – you ought to be thinking of how to build value intrinsically into it. So that it becomes part of the DNA of your business. Your business needs to be stable – but what do we mean by that? This is Part 2 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show.