Christopher Weiher is a veteran video producer with a rich background spanning over two decades in the industry, specializing in b2b animations, sales presentations, and commercials. His journey in video production began in film school, which eventually led him to establish his own video production company, Cleaver. Weiher's perspective on using video on LinkedIn is shaped by his belief in authenticity and passion. He advocates for individuals to share content that genuinely matters to them, whether it's business-related or personal, as this authenticity can attract and engage a target audience. Weiher also underscores the significance of embracing imperfections in videos, viewing them as a means to humanize content and foster deeper connections with viewers. His experiences in the field and active engagement on LinkedIn have reinforced his belief in the transformative power of video content in enhancing one's LinkedIn presence and business growth.