The Social Sales Link team ventures into the process of how you should run your first sales call. Listen as Brynne Tillman and Bob Woods help you navigate through setting up that much-awaited call with your prospect and how it’s going to be different from the usual calls people are accustomed to (and tired of) having. Here you’ll learn about what the team refers to as the “insights” call, which is the call where you’ll be offering insights specific to your prospect’s situation, with a goal of bringing value so you can effectively transition into a potential prospecting call without making it feel like a “bait and switch” situation.