Alexa's Publishing Chat
{ep. 24} Knowing your numbers for book marketing with Layne Booth
April 29, 2021
Layne Booth uses data and metrics to help business owners grow their businesses. In this episode, we discuss how authors can use metrics and data to determine where they should spend their time marketing their books, and growing their author businesses.
Layne Booth uses data and metrics to help business owners grow their businesses. In this episode, we discuss how authors can use metrics and data to determine where they should spend their time marketing their books, and growing their author businesses. We really dug into some great examples of how you can ensure you're getting the best return on investment (ROI) for your TIME and MONEY around marketing your book. We also got into some great tips on productivity.
Layne has a great FREE event coming up soon that will get more into metrics and productivity, so be sure to register for the free business productivity event here: alexa.scaling2021.com