Starting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company Sanzo. On this episode of Top Of Mind, Sandro and Stewart discuss: • The Three Most Important Aspects of Any Physical DTC Product • What Sandro Looks For In Any New Marketing Hire • How To Create A Brand Story People Will Care About • And So Much More Sandro Roco is the founder of the beverage brand Sanzo. Sanzo website: https://www.drinksanzo.com/ Twitter: https://twitter.com/alessandroroco LinkedIn: https://www.linkedin.com/in/alessandroroco/