Bridal Glow: Perfecting Wedding Tans as a Spray Tan Artist
June 3, 2024
In this episode of 'That Sunna Feeling' Podcast, we delve into the intricate details of catering to bridal clients in the beauty industry. This episode is packed with valuable insights on how to elevate the bridal tanning experience, ensuring that brides feel special and stress-free on their big day. Brandi and Shannelle share their expertise on branding, marketing strategies, and the importance of creating a tailored and memorable experience for bridal clients.
In this episode of 'That Sunna Feeling' Podcast, we delve into the intricate details of catering to bridal clients in the beauty industry. This episode is packed with valuable insights on how to elevate the bridal tanning experience, ensuring that brides feel special and stress-free on their big day. Brandi and Shannelle share their expertise on branding, marketing strategies, and the importance of creating a tailored and memorable experience for bridal clients.
Key Highlights:
The Importance of Bridal-Specific Marketing:
- Brandi and Shannelle emphasize the significance of directly addressing brides in your marketing efforts. Brides want to feel special and know that you have something unique to offer them.
- Tips on creating dedicated bridal pages on your website and using social media highlights to educate and attract bridal clients.
Elevating the Bridal Experience:
- Discuss the importance of trial tans to meet and exceed bridal expectations.
- Ideas for making the bridal experience extraordinary, from personalized contact forms to offering detailed education on tanning and aftercare.
- Suggestions for packaging services, including trial tans, aftercare products, and even teeth whitening services for the bride and bridal party.
Marketing Strategies:
- Insights on forming partnerships with makeup artists, hair stylists, and photographers to create a network of referrals.
- How to leverage urgency in your marketing to get brides to book early.
- Recommendations on using collaborative photo shoots to generate content for social media and your website.
Trade Show Tips:
- Brandi shares her experiences and strategies for succeeding at bridal trade shows, including offering trade show-only specials and conducting live demos.
- The benefits of networking with other vendors at trade shows to build your business presence.
Tanning Solutions for Brides:
- Shannelle talks about the benefits of using clear tanning solutions for brides to avoid staining their wedding attire.
- Importance of educating clients about the different tanning solutions and helping them choose the best option.
Engaging with Brides and Their Parties:
- Strategies for offering group services and bridal packages that cater to the entire bridal party.
- Encouraging brides to bring their groom and bridal party for trial tans to ensure everyone looks their best on the wedding day.
Asking for Tags and Social Media Engagement:
- Tips on how to ask clients to tag you in their wedding photos and the importance of normalizing this practice to increase your online visibility.
Engage with Us:
We're eager to hear your thoughts, feedback, and questions. Share your questions, suggestions, or insights, and connect with us at https://sunnapro.com/pages/that-sunna-feeling-podcast.
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Gratitude and Farewell:
Thank you for joining us in this insightful episode. Stay tuned for more episodes packed with inspiration, key industry insights, and exclusive promotions crafted for those stepping into their entrepreneurial journey in the beauty industry.