In this episode of Making Sales Social, we dive deep into the art of storytelling in sales with special guest Geoffrey Berwind. Discover how storytelling transcends traditional sales techniques, forging genuine human connections and igniting the imagination of prospects. From the science behind storytelling to effective techniques for captivating your audience, Geoffrey shares invaluable insights drawn from his two decades of experience. Tune in as we explore the essential role of origin stories, client success narratives, and example stories in crafting compelling sales pitches. Join us on a journey into the primal essence of storytelling and learn how to harness its power to make your sales soar.