In this engaging episode of the Making Sales Social podcast, Jill C. Lublin shares valuable insights on the power of publicity and how it can elevate your business. She emphasizes the importance of crafting a consistent publicity message that resonates with your audience, both online and offline. Jill's expertise shines through as she discusses effective strategies for boosting credibility, leveraging media attention, and capitalizing on topical pegs to secure valuable publicity opportunities. Key topics covered in this episode include the significance of being congruent with your message, the impact of finding your voice and being heard by millions, and the ooh-ah factor that can make your publicity efforts stand out. Jill's practical tips and real-life examples underscore the ROI of publicity and provide actionable advice for listeners looking to enhance their media presence and drive business growth.