Making Sales Social Podcast
Create Trust-Based Conversations with LinkedIn and AI
December 4, 2025
Starting trust-based conversations requires an intentional focus on creating a safe, open, and empathetic environment. Begin by demonstrating genuine interest in the other person, listening actively to their concerns, goals, or challenges without interrupting or steering the discussion prematurely. This initial phase is not about selling an idea or product but about understanding and building rapport. Use open-ended questions that invite meaningful responses, such as, "How have you approached this problem in the past?" or "Where does this issue rank on your list of priorities right now?" These questions signal that you prioritize their perspective, which fosters trust. Acknowledge their responses with thoughtful affirmations, showing that their input matters to you.