Discover the unexpected joys and challenges of nonprofit digital marketing with my sister, Jessica Burke, as we navigate through the nuances of human connection and the power of community support. We kick things off with a chuckle-worthy case of mistaken identity at Rise Up Coffee, but rapidly pivot to the meatier topic of Jessica's foray into the world of nonprofits, sans prior experience. She passionately details the philosophy of placing people before profit, and we delve into the intricacies of social media management for charitable organizations. Expect a candid look at the impact of engagement and awareness strategies in the nonprofit sector, all served with a side of sisterly banter. As the festive clamor of family holidays provides a lively soundtrack, we reflect on the rollercoaster ride that is social media—from the quirks of Facebook, Instagram, and TikTok to the broad spectrum of audience reactions. Listen in as we unpack the particulars of creating content that resonates, the unexpected backfire of a birthing story episode, and the viral whims of the TikTok crowd. This episode promises to be as enlightening as it is entertaining, giving you a behind-the-scenes peek at managing the digital waves while keeping the holiday spirit burning bright. Join Jessica and me for an episode that's as rich and robust as your morning cup of coffee.