Bounced from the List? The Email List Goldmine You’re Probably Ignoring {ep. 202}

Many authors focus on growing their email list—but forget to maintain it. In this Momentum Monday episode, Alexa Bigwarfe reveals how reviewing bounced subscribers helped her re-engage hundreds of readers and why this simple task can boost engagement, sales, and deliverability for authors and publishers.

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In this Momentum Monday episode, Alexa Bigwarfe shares a simple but often-overlooked email marketing strategy that helped her re-engage more than 200 subscribers in just a few days—without running ads or creating new lead magnets. If you’ve been focused on growing your email list but not maintaining it, this episode is a must-listen. Alexa breaks down why email lists bounce, how to safely review bounced subscribers, and how this one cleanup task can directly impact engagement and ticket sales for your events and launches.

In This Episode, Alexa Discusses:

Why email lists still outperform social media for conversions
Common reasons subscribers “bounce” without unsubscribing
How highly engaged subscribers can quietly fall off your list
Why ignoring bounced contacts can cost you sales and engagement
A simple monthly habit to keep your list healthy
When to re-engage bounced subscribers—and when to archive them
Real-life results from reactivating old subscribers
How email list hygiene supports launches, events, and visibility
A reminder to nominate yourself or others for the Women in Publishing Awards
Key dates and events happening inside the Women in Publishing ecosystem